BBB Accreditation Standards

Click to verify BBB accreditation and to see a BBB report.If a business has been accredited by the BBB, it means the BBB has determined that the business meets accreditation standards which include a commitment to make a good faith effort to resolve any consumer complaints.

BBB Code of Business Practices represents standards for business accreditation by BBB. Businesses based in the United States and Canada that meet these standards and complete all application procedures will be accredited by BBB.

BBB Code of Business Practices

The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. The Code is built on the BBB Standards for Trust , eight principles that summarize important elements of creating and maintaining trust in business.

This Code also represents standards for business accreditation by BBB. Businesses based in the United States and Canada that meet these standards and complete application procedures will be accredited by BBB.

To be accredited by BBB a business or organization affirms that it meets and will abide by the following standards:

  1. Build Trust - Establish and maintain a positive track record in the marketplace.
  2. Advertise Honestly - Adhere to established standards of advertising and selling.
  3. Tell the Truth - Honestly represent products and services, including clear and adequate disclosures of all material terms.
  4. Be Transparent - Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
  5. Honor Promises - Abide by all written agreements and verbal representations.
  6. Be Responsive - Address marketplace disputes quickly, professionally, and in good faith.
  7. Safeguard Privacy - Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.
  8. Embody Integrity - Approach all business dealings, marketplace transactions and commitments with integrity.